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  • Writer's pictureS. E. Shinault

The Importance of the Author's Newsletter

Have you ever read a book by an author you love, then felt an unexplainable connection to them afterward? Or perhaps there’s a writer who is new on the scene, but everything they post about their upcoming novel has you so excited you wish they'd just publish it already? Maybe you’d like a way to learn more about their work, but you want something more personal than a website or a Wikipedia page. Perhaps you want to hear from them directly, to glimpse into their universe and find out what inspires them.

I’ll let you in on a secret. This method of following and getting to know your favorite writers already exists!

You guessed it! It’s the author’s newsletter. Signing up for a newsletter is, by far, the best way to get an insider look at your favorite author’s world. Not to mention, it’s a good way to support them outside of buying and reviewing their books. I promise, it’ll make any author’s day if you subscribe!

Here are some reasons why it can be so important:

  1. As an author, staying in touch with readers is essential for building relationships and increasing reach. A newsletter allows them to keep readers up-to-date on what they're working on and share exciting new developments. It's a great way for them to stay connected and build a loyal fan base. And while it's possible to do these things through various social media platforms, there's something so special and personal about connecting with an author through a carefully crafted newsletter.

  2. A newsletter is an excellent way to provide readers with exclusive content. Authors can share sneak peeks of upcoming books, or expand their novel's world by sharing mood boards, playlists, and other bonuses. (Who doesn't love a good bonus?) Sometimes authors use a newsletter to showcase recent blog posts, ones they've written or ones by fellow authors they wish to support. Another benefit is promoting events such as book signings or book launch parties, inviting people to be beta-readers, or sending out ARCs (advanced reader copies). All of these things can help to get an author's most devoted readers excited about what’s coming next.

  3. Newsletters also provide a platform to share thoughts and insights with readers. Authors can use them to discuss topics that are important to them, share knowledge and expertise, and simply have pleasant conversations with their biggest supporters.

  4. Finally, newsletters can be used to announce giveaways and contests, host Q&A sessions, share reviews, and much more. They may even help to build relationships with other authors and publishers.

At the end of the day, writing can feel like a lonely undertaking, with words on the page only coming from hours of solitude and hard work. But a newsletter can be an invaluable tool for authors looking to stay connected to their readers and keep them engaged and eager. In turn, it helps to motivate writers when they have that sense of community urging them onward.

Now, not every author has a newsletter, and that’s okay. There are plenty of other ways for readers to offer support. But, if an author goes through the effort to write a newsletter, it’s because they want to share their life with you. Most authors are very tactful and won’t spam your inbox with garbage. If they do, you can always unsubscribe.

So the next time you come across an author whose work you absolutely adore, or if it's someone new with an outstanding debut novel that you can't wait to get your hands on, consider subscribing. Or perhaps you're an up-and-coming author yourself, wondering if it's worth the effort to craft a newsletter of your own. Whatever the case, I hope you found this post helpful and informative. Remember to support your favorite creators whenever you can! It means the world to them!

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